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How to solve the issue of new GMB location not getting listed

Getting listed on Google Business Profile (formerly Google My Business) is extremely important for businesses that cater to a local area. Sometimes, it gets difficult for a new GMB profile to get listed by Google even after getting verified. In this blogpost we will see how to solve the issue of a new GMB location not getting listed.

For those who want a quick answer and don’t want to read the whole blog post, the solution to the issue is getting a few reviews from your customers with their geolocation on in their android mobile phones. Once Google recognizes that you are a genuine business from the locality you claim to be from, you will get the GMB profile listed.

Importance of GMB listing

Getting listed in Google My Business is very important for local businesses for the following reasons.

Critical local SEO ranking factor – GMB listing is perhaps the most critical local SEO factor. It is almost impossible to rank high on a local keyword without a GMB listing. If you don’t have a GMB listing, you have to create it as a matter of priority.

Better customer engagement – GMB listing will help you get better customer engagement with your business and brand. It has options where your customers can directly message you, give reviews and get answers to questions they have in mind. It also helps you to create a community of your customers.

Gives essential information – Your business’ GMB listing can give essential information to your customers like address, phone number, website, business hours, reviews, services offered etc.

Establish credibility – Positive reviews and high star ratings in GMB can build credibility to your brand. It will attract more customers to your business.

Offers insights – Analytics and insights from GMB can help you streamline your marketing efforts. Based on the analytics you can refine your marketing strategies.

You may like to read about How Local SEO Helped a Small Business Owner to Establish His Business.

Reason for not getting listed

There could be many reasons why your GMB profile is not getting listed. One of the most important factors is incomplete profile. If your profile is not complete and you have left many sections blank, including working hours business descriptions, contact information etc. your GMB profile may not getting listed.

It could be also that a trusted local guide of Google might have pressed the didn’t see button when she was asked about your business. It could signal to Google that you are not a legitimate business in the locality.

Another important issue could be the incorrect address verification. If Google thinks that your address isn’t genuine, it might not list your GMB profile.

Also, if you have violated GMB guidelines, there are less chances of your GMB profile getting listed.

The impact of not getting listed

If your GMB profile doesn’t get listed, it will negatively affect your business performance. You will have reduced visibility in your local area business, which means lost customers and lost opportunity to generate leads.

Many customers look at Google reviews, before making a purchasing decision. Without a GMB listing, you will not have Google reviews, which would again result in not getting good number of leads or better visibility for your local business.

Google reviews can add legitimacy to your local business and with more positive reviews, you will rank better in Google local listings, which could help you gain more leads and conversions.

You may like to read more about Business Reviews and its Impact on SEO Rankings.

Solutions to the problem

As mentioned in the beginning of this blog post, the solution of the issue of GMB profile not getting listed is t get a few reviews from customers on your business. When you get reviews from customers who have their geolocation on in their mobile phones, Google will realize that you are a genuine business from the locality you claim to be from.

Before you try this, ensure that your GMB profile is complete, and all information are accurate. It will help you to hasten the process of GMB profile getting listed.

If you have a business profile that has been verified, but not listed, then contact me.