Google brings in algorithmic updates almost every day. Most of them would be so small that you may not even realise there has been an update. At the same time, Google comes up with core updates on their algorithm a few times a year, or sometimes once a year.
In May 2022, Google announced that it would release a core update which would focus on general improvement of the search function and to keep up with the changing nature of the web.
We will see what the impacts of the May 2022 core update on the websites were.
No particular industry targeted – The core update was meant to improve the general search features of Google and hence no particular industry was singled out by the update. Unlike some of the earlier updates from Google, experts believe that no single industry was particularly affected by the update.
Informational and transactional search experienced volatility – A close watch at the data shows that informational search queries that look for answers to a question or look for general information experienced a lot of volatility in terms of ranking.
Similarly, transactional queries that look at completing an action or making a purchase also experienced a lot of ranking volatility.
Big retail businesses benefited – It has been noted that big retail online businesses like Amazon and eBay have gained a lot because of the May 2022 core update.
They have been implementing full product schema better than their small competitors, which may have helped them gain better rankings.
Video websites gained better rankings – Another significant impact of the May 2022 Core update from Google was the better rankings gained by video websites like TikTok and YouTube.
It is general knowledge that now people prefer video content more than textual content. For example, the majority likes to know more about a product by seeing the demo video than reading textual content about it. The gain in rankings of video websites can be explained with the increased interest in customers seeing videos.
Small and medium businesses must learn from it and must give a lot of importance to producing more video-based content than textual content.
News and reference websites affected – Another major impact of the May 2022 Core update from Google has been on news and reference websites. Search Engine Journal has observed websites like Wikipedia and stock photo websites losing their rankings after the update.
News websites that have reports on everything or general subjects saw a drop in their rankings, while websites that have news reports categorised under various subjects or directories have gained rankings.
Conclusion
If you think that your website is negatively affected by the May 2022 Core update, try following Google’s recommendation on how to assess your content after a core update.
What has been your experience as an SEO consultant after the May 2022 core update from Google?
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