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Google October 2022 Spam Update

Google regularly rolls out updates to keep their algorithm up to date. It recently released an update to fight spam, which completely rolled out by 21 October 2022.

You may like to read, Impact of May 2022 Core Update of Google.

The October 2022 Spam Update is a global update by Google aimed at flushing out spam from its search results.

Google doesn’t give out accurate information on what an update is all about. It has called it a spam update and therefore it is sensible to understand that it is about making notable changes in their algorithm to fight spam better.

Fraudsters keep on bringing out new spam measures to trick users into providing their personal information. They also use low quality websites to install malware into users’ machines.

Google’s spam algorithm updates are meant to find and flush out such spam websites from its search results.

Should you be worried?

If you have a website that doesn’t use any of the spammy tactics to fool your customers, then you must not be really worried about the October 2022 Spam Update from Google.

If you have a website with thin content – which means content that isn’t providing valuable information to your customers – then that is not considered a spammy website by Google. If your website has thin content, then it would probably be affected by the helpful content algorithm update and not by the spam update.

Google has a distinct idea about what constitutes a spam website. Any website that tricks its customers into providing personal information or installing malware is considered spammy by Google.

What must you do to stay away from spamming your website visitors?

Google Search Essentials, formerly known as Google Webmaster Guidelines, explains what a good website must do. Read them and make sure that you are following the guidelines.

You can find detailed information on technical requirements, spam policies and key best practices recommended by Google. Following these guidelines will make sure that you are not spamming your website visitors and that you are providing value to them.

If you find that your website has suddenly dropped in rankings and there is a drastic drop in the number of visitors, then it would be prudent to check if you are really following the Google Search Essentials guidelines.

Conclusion

The best way to remain safe from spam updates from Google is to make sure that you are always following Google’s guidelines while creating content for your website.

If your website gets affected by spam updates from Google, then it will take a lot of time to get back to its original position in search rankings.

Your website may drop in ranking, or it may be completely removed from the search results. If that happens, it would be disastrous for your website and your business.

If you are affected by the Google October 2022 Spam Update or you don’t know how to create content without being identified as a spammy website, please contact me.