When you drive traffic to your business website, there is something that you want your visitors to do next. It could be that you want your visitor to call your phone number and ask you for details about your products or services. It could be that you want your visitors to add their contact details in a contact us form. It could also be that you want them to add a product to their cart or buy it.
A call-to-action (CTA) button is the signpost that lets your website visitor know what she must do next once she is on your landing page. Without a CTA button, your website visitors would be confused about what to do next. The visitor might have liked the content on your website. If you don’t tell them how to move forward with a subsequent action, you may lose the visitor.
Once you take a visitor to your website landing page, you must give them a clear call-to-action, which can be easily seen. It must not be hidden from the direct view of the visitor on your footer or some other place below the fold. It should be placed significantly above the fold, so that the visitor can never miss it.
You must expect that the visitor will scroll down a page and read the content of your landing page. Therefore, it makes sense to add your CTA button at various places on a landing page. You can place a CTA button on the top, in the middle and at the end of the landing page. This makes it easier for a website visitor to click on the CTA button and take the desired conversion action.
You may like to read How to create search engine friendly content.
A better way to place a CTA button would be to place it as a floating button throughout the landing page. Here the CTA button will move along with the scrolling of a landing page, which makes it easy for the user to click it at any point of time while she scrolls.
As mentioned above, the CTA button must be placed significantly on the landing page, so that users can easily spot it. It is a good idea to put the button in a bright colour. It must also be bigger in size than other page elements. The shape of the CTA button must also be significantly different from the rest of the design.
Copy of the text on the CTA button must also inspire the visitor in clicking it and taking the desired conversion action. The text must be such that it triggers the visitor into taking action.
It’s important to check how your landing pages and the CTA buttons in them appear on a mobile device. Make sure that it is easy for visitors on a mobile device to see and click on the CTA button and take the desired action. How your landing page appears on a mobile device is critical in getting more leads or sales. Search engines also like websites and landing pages that give better user experience for mobile users.
If you want to know more about CTA buttons and landing pages, contact me now.
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