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About Google’s December 2024 Core Update

Just one week after the completing the roll out of the November 2024 Core Update, Google has come up with their next core update – December 2024 Core Update. The search engine expects the roll out of the new update to get completed in two weeks’ time. The SEO industry was in shock as most of us didn’t expect Google to come up with two core updates within a span of few days. Google says that the December update will improve a different core system than the one improved by the November Core Update.

The December update will be global in nature, which means it will affect results in all languages and all regions. So, if your website is in English, French, Malayalam, Hindi or German, the new core update will impact all of you. Google states that the aim of core updates is to provide the best results to users by boosting websites that offer useful and helpful content.

What is a Google core update?

A core update is a change in the ranking algorithm of Google that affects large number of indexed web pages. Google makes algorithm changes to improve the quality and relevance of their search results. With these tweaks, the ranking of web pages changes, and your web pages may achieve higher or lower rankings after a core update fully rolls out.

Result of December core update

The real impact of the core update will be known only after the completion of the roll out, but websites have started to see its effect on the rankings. Unlike the November core update, the December update is resulting in a lot of changes on the ranking of the websites. There is some chatter on social media platforms that some websites that showed improvements in ranking after the November update is seeing some loss of ranking in the present update.

Website owners and content creators should closely monitor the rankings of their websites. You can also check your analytics and the search console data to see if there are any drastic drop in traffic to your website, which could well be the result of the December core update. You should also monitor if your top pages or the queries for which you rank high in SERPs are being impacted.

More core updates to follow

Analysing how Google has released their core updates in 2024, it can be safely said that we are going to see many core updates coming at short intervals. With more and more core updates being released without a large gap of days, we are surely going to see websites getting impacted immediately after each core update. It will certainly keep SEOs and website owners on their toes.

What must websites do?

It is natural to panic if you see a huge drop in rankings and traffic for your website after a core algorithm update. But the best thing to do to survive a core update effect is create content that is helpful and useful to your users. Google’s efforts are always to provide the best results to people who use their search engine.

There are no quick fixes if you are affected by a core update. Regardless of these updates, you should always strive to improve the quality of your website. Always write about topics that your customers are interested in. Also, enhance your content to cover topics that your customers want to know about.

Ensure that the structure of your website is easy to understand for both search engines and users. The navigation must be user-friendly and the website must be fast on both mobile devices and desktops.

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