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How to Optimize Your Website for Voice Search?

You probably have heard that voice search is the next big thing in digital marketing. (Or it already is).

With the growing popularity of smartphones, smart TVs, cars, and smart speakers, voice search will become more important in the near future.

Therefore, it is important to optimize your website for voice search, so that you don’t miss customers who use voice search to find the product or service you are selling.

Difference from traditional search

Digital marketing consultants and website owners know the importance of keywords in search marketing.

Search engine optimization is all about optimizing your website for search queries used by your potential customers.

The difference between voice search and traditional search is essentially the type of keywords that are used by search engine users.

Search queries used in voice search would be more conversational than used in traditional search.

For example, if you are looking for a vegetarian restaurant, in traditional search you might use the keyword “vegetarian restaurant near me”.

However, in voice search, the user might use “where can I find the best vegetarian restaurant in Kakkanad?”.

Though both these search queries would return relevant results for the location mentioned, you can see that the keywords used in the query are completely different.

Optimizing for Voice Search

Discover keywords used in voice search – Do keyword research and discover keywords that your potential customers used in voice search to find your product/service.

Create content using those keywords, where you answer user queries.

Find the list of questions and through your website content answer them.

Create an FAQ page – Create a list of questions that potential customers generally ask and create an FAQ page based on those questions.

Answer all those questions in detail and leverage FAQ schema markup to improve your chances of coming up in a featured snippet on search engine results pages.

Update information in Google Business Profile – Voice search generally has local intent and therefore it is important to have your Google Business Profile (formerly Google My Business) complete and up to date.

It is the place where searchers with local intent generally land . Make sure all the essential information is added to your Google Business Profile.

You can find more on optimizing Google Business Profile, read the blog post 5 Factors to Focus on Your Google Business Profile.

Create a mobile friendly page – It is obvious that your website should be mobile friendly in nature as mostly voice search would be happening on mobile devices.

Therefore, if your website is not mobile friendly, your customer experience is going to be flawed.

Adhere to the basics of mobile friendly pages including responsive design, reduction in page speed load time, simple and intuitive design, serving mobile-optimized images etc.

Continuous keyword research – Any digital marketer will tell you that keyword research is a continuous process.

Make sure that you keep on doing keyword research and find out keywords that your potential customers use in voice search to find the product/service that you sell.

Google Search is a great place to find your keywords. Start with a query and see the suggestions Google gives you about the queries.

Find all the long tail keywords that your customers use in the conversational tone for voice search. Use these keywords to answer the queries in the content of your website.

Summary

Now is the time to optimize your website for voice search. If you haven’t started SEO for voice search, start today.

Contact me if you want help in optimizing your website for voice search.