In January 2022, the UAE Ministry of Finance announced the introduction of a federal corporate tax on business profits, effective from financial years starting on or after June 1, 2023. The new corporate tax regime aims to cement the UAE’s position as a leading global hub for business and investment while ensuring tax transparency and preventing harmful tax practices. Accounting firms in UAE are going to be in high demand following the new rule change in the country.
With a standard statutory tax rate of 9% and a 0% tax rate for taxable profits up to AED 375,000, the regime is designed to support small businesses and startups. The UAE’s corporate tax regime incorporates global best practices and minimizes the compliance burden for businesses operating within the country.
Multinational enterprises with consolidated global revenues exceeding AED 3.15 billion may be subject to different tax rates under the Base Erosion and Profit Shifting (BEPS) 2.0 framework.
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As businesses try to align their business interests with the new tax requirements in the country, there is a rising demand for accounting firms in UAE who can handle tax issues and ensure tax compliance. Businesses realize that they can’t handle bookkeeping and tax compliance by themselves and therefore need the services of professional accounting firms or tax consultants in UAE.
With the new tax regime in place, many businesses need to start from scratch, including tax registration in UAE. Accounting firms and individual tax consultants in UAE have a great opportunity at their hands in gaining more clients and revenue. Accounting services in Dubai, including accounting firms and individual consultants, must be ready to grab this enormous opportunity.
When businesses in the UAE search for the best accounting firms in the UAE, your website must get visibility in the search results. For that, you must either do SEO, Google Ads, or both. Being on the first page of search engines brings the much-needed visibility, along with perceived reputation and trust.
SEO helps accounting firms in UAE to build trust by improving visibility on search engines, when businesses search for the right consultants for helping them in corporate tax filing in the UAE. When your website appears on the first page of search engines, potential clients start realizing that you are a reputable and credible accounting firm in UAE.
When startups, SMEs, and established businesses in the UAE, particularly in Dubai and Sharjah, actively search for accounting firms in the country to help them navigate the complex process of tax filings, your website can come up in their searches, enhancing your perceived authority.
Optimizing your website for local SEO, including Google Business Listing, strengthens the firm’s position in local searches, ensuring that you are seen as a reliable option when it comes to accounting firms in UAE. Positive ratings and client reviews, driven by positive SEO strategies further establish your reputation as one of the best accounting firms in UAE.
When you add SEO-optimized articles and blog posts on tax guides or compliance updates in your website, your firms will be perceived as industry experts, fostering trust among potential clients.
accounting business in the UAE. The RoI of SEO is much better than other traditional forms of advertising. The trust and authority that you build for your website will stand the test of time.
The demand for accounting firms in the UAE is very high right now due to the new the corporate tax regime the country is bringing in. You can get instant visibility online with Google Ads, while SEO takes some time to bring the same level of visibility.
You can target keywords like “best accounting firm in UAE” or “corporate tag filing in UAE” and come on top of the SERPs with Google Ads. Your website ad will come under the ‘Sponsored’ section of SERPs, grabbing eyeballs and increasing the probability of getting more conversions and business leads.
With Google Ads, you can also benefit from precise targeting using demographics, locations, as well as search intent. For example, you can specifically target people who are actively searching for the service that you offer. If you want to focus on a particular industry type, you can create Google Ads targeting that industry (such as start-ups and small businesses).
Another advantage of Google Ads is that you can accurately measure its impact using the analytics and tracking features. You can calculate your RoI easily and can adjust your campaigns based on the data you get from Google Ads. You have different types of campaigns that you can run in Google Ads and based on the data you can decide on their efficacy as well.
Many accounting firms in UAE are already reaping the benefits of Google Ads and are capturing market share in the country. If you are an accounting firm in UAE, you must make use of Google Ads now and grab the opportunity that present circumstances are offering you. Now is the time to start Google Ads and capture business from firms that are looking for accounting firms to manage their corporate tax compliance.
As an accounting firm in UAE, it will benefit you, if you go for both SEO and Google Ads together, to grab the opportunity that the new corporate tax regime has opened to you in the country. The synergy that both techniques being implemented together creates will give you a powerful digital marketing strategy that maximises visibility and reach.
When used together, they can also cover your short-term (Google Ads) and long-term (SEO) marketing goals, ensuring sustained leads and business. You can retarget visitors in your website from organic searches with Google Ads, which gives you a powerful means to warm up leads and then convert them.
With SEO and Google Ads, you will get the improved visibility that you need to get the attention of businesses that are looking for accounting and bookkeeping services. With the new corporate tax regime in the UAE, this is the time to get going and make use of SEO and Google Ads to get noticed by your prospective companies. Get leads from these companies that could get converted into business for your accounting practice.
If you are an accounting firm in UAE and want to explore your options with SEO and Google Ads, contact me now.
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