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What are On Page SEO and Off Page SEO?

If you are a business owner or someone who has discovered Search Engine Optimization (SEO) recently, then you might have heard about, but wondered what are on page SEO and off page SEO.

Here is an article that will give you a quick explainer on what these terms mean.

What is SEO?

Search engine optimization is the process of bringing a website to the first page of search engines, when someone searches for the product or services the website talks about, thereby bringing targeted traffic to the website that has a higher probability of converting into a paying customer.

It is essentially the process of improving the quality of a website by adding more informative and comprehensive content to the users on the product or service.

SEO can be largely divided into two parts – On Page SEO and Off Page SEO.

What is On Page SEO?

The practice of optimizing individual pages of a website with specific keywords for human visitors and search engines is called on page SEO. Certain page elements are optimized so that the webpage gets ranked higher in search engines for targeted keywords.

By optimizing page elements, you can help users and search engines better understand a page and its content. Good on page optimization practices help search engines understand how a webpage would look like when a human user visits the page.

It helps search engines to deliver the right pages to human users that contain high-quality content based on the user query.

For ranking high in search engine results pages, you need to have highly informative and comprehensive content on your website. Thin content on a subject is not liked by search engines and your content needs to be sufficiently broad to stand a chance to rank highly.

You must be an expert and your content must be authoritative and trustworthy to rank high in search engines.

At the same time, search engines don’t like copied content or content that isn’t unique. Content duplication is always hated by search engines, and you must make sure that you are not copying content from other websites.

Your content must be unique, or you must bring a unique perspective for the content you are creating.

The content on your website must be user-friendly, or the content be organized in such a way that it is easy for users to read and comprehend the content.

Human users must find it easy to navigate your website and find information or content users are looking for.

Learn how to create search engine friendly content.

What is Off Page SEO?

Any SEO action that you take outside your website to improve the search engine ranking of your website is considered off page SEO. Confused?

To make search engines realize that your website is one of the best resources for a search query made by a user you must not only have unique, informative, and comprehensive content on your website.

You must also tell search engines that other websites also think that you are a good resource for the search query. This is where getting links from other websites becomes important.

When a website gives a link to your website, called backlink in SEO, search engines consider it as a sign of approval by that website about the content quality of your website. It means, the more backlinks you get from other websites, the stronger search engines’ belief becomes about the quality of your website.

Therefore, in off page SEO, you must try and get backlinks from other websites to your website.

In off page SEO, it is not only the quantity of backlinks that is important, but the quality of backlinks also is important.

For example, even if you have received about 10 backlinks from local websites, if your competitor has received at least one backlink from a higher authority website, like say bbc.com, then your competitor website will get higher rank in search engine result pages.

An SEO practitioner will take steps to get high-quality backlinks for your website from other high authority websites through different off page SEO techniques.

Conclusion

If you are a business website that wants more qualified leads coming to your website, then you must follow best SEO practices, including both on page SEO and off page SEO.

You must also keep in mind that SEO is a slow, ongoing process that takes some time to show results.

Therefore, you must remain patient and follow best SEO practices to improve the quality of your content and gain high-quality backlinks.

If you are looking for the best SEO expert in Kochi, then contact me for doing SEO for your website.