Local businesses know that local Google reviews and ratings are important for their search engine rankings. The number of reviews received, the quality of reviews, the consistency of gaining reviews, how you respond to the reviews, are all part of Google’ ranking algorithm for local search.
However, many don’t know that your local Google business reviews have significant impact on your organic search engine rankings as well. Google wants to rank higher only those businesses that consistently get reviews from customers.
That means, if your business is interested in gaining its ranking not only in the local packs, but also in organic rankings, you must focus on local reviews and ratings. In a study conducted by Moz, review signals are considered at the 7th position in the order of its influence on Google ranking.
Though the number of reviews you receive doesn’t have a direct impact on your SEO rankings, the more reviews you received, there are more chances of people clicking on your result. That will increase your organic click-through-rate (CTR), which is an important SEO ranking factor.
Studies have shown that the content of your reviews matters as well. If the reviews you receive have your targeted keywords in them, then it will positively affect your local SEO rankings. Similarly, if your reviews have the location of your business mentioned, that will also improve your local SEO ranking.
It is very essential that you respond to the reviews you get on Google My Business. There would be more engagement with your customers, and that will enhance your reputation with your customers. It could also lead them to click more on your search results.
There are some businesses that look at removing negative reviews about their business. But it is not a best practice to do. It is obvious that you can’t make everyone happy, and hence it is natural that you get some negative reviews as well.
Don’t try to delete negative reviews in your Google My Business. Respond to them and engage with your customer. They might be willing to change their opinion about your business if you engage with them and allay their fears and doubts about your product or service.
There have been researches that show 89% of customers are willing to change their negative review based on how businesses respond to their reviews.
It is important to create a Google My Business accounts for your business and claim them. Encourage your customers to leave reviews to your business. Make sure to respond to each one of those reviews – both positive and negative reviews. You will see improvement in your organic SEO ranking as well.
If you want help in managing your local SEO, then contact me.
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If you are looking for one of the best local SEO consultants in Kerala, contact me now.
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