Creating SEO friendly content is important for your business. There are people in business who get worried while they hear about search engine friendly content. They are caught between writing content for the search engines and writing content for real people.
However, writing search engine friendly content doesn’t mean forgetting about your real-life users and writing content exclusively for the search engines. On the contrary, you need to focus on only your customers and write content for them.
While you write high-quality content that is useful and informative to your users, you will have a higher probability of ranking higher in search engines.
Make sure to include keywords that your real-life customers are using to find your products and services, create informative and comprehensive content and you are good to get liked by users and search engines alike.
Do keyword research – Writing a good search engine friendly content starts with keyword research. Find the right keywords that your website visitors use and write content based on those keywords.
Make sure you understand the search intent behind every keyword that your website visitors use. Create content that satisfies the search intent of your user.
Focusing on long tail keywords for your website content is always a wise idea. Though search volume for a long tail keyword will be low, it has higher chances of getting ranked high in search engine results pages.
Someone who uses a long tail keyword would be looking to find specific information about a specific subject and has a higher probability of conversion.
Create easy-to-read text – You don’t need to be a Charles Dickens or a William Shakespeare to write good and effective content for your website visitors. In fact, you need to write website content using easy-to-read text.
Make sure that your website content is easy to understand to even the most uninitiated in your industry. You also need to make sure that you don’t include more than two sentences in a paragraph.
If you have more than two sentences in a paragraph, that could discourage your website visitors from reading your whole content.
Stay organized around the topic – While writing about a specific topic for your website content, make sure that you are staying organized around the topic. Don’t go beyond the scope of the topic while you are creating the content.
If you are finding more subjects to write while writing a piece of content, keep them aside for another content piece. Create comprehensive content on your subject, while not going beyond its scope.
Write fresh, unique content – If you want to create search engine friendly content, then make sure that you are writing fresh, unique content. If you are writing content that has already appeared in another webpage (in your website or other websites), then you are unlikely to get indexed by search engines.
If you can bring about a new perspective on an already existing topic, then your content is as good as a fresh and unique content. You need to bring about value for the users from your content.
Create content for users and not for search engines – As mentioned in the introduction of this article, you need to create content primarily for the users and not for the search engines.
Create content that answers the questions that your website visitors have. Make use of keywords that your website visitors use and answer to the search intent of your visitors.
Adding in keyword variations in your content will go a long way in getting search engine love for your content. Make sure you are adding valuable information for your website visitors.
Follow the above-mentioned tips and you will be able to create search engine friendly content that gets the approval of your website visitors as well. Create comprehensive, fresh, and unique content and you can rule search engine results pages for your chosen subject.
If you want to create search engine friendly content and don’t know how to do it, contact me.
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