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Write About Local Events as Part of Your Local SEO Content Strategy

As part of content marketing strategy, local businesses must write about local events happening in their locality. The idea is to drive local traffic to your website with the content that is local in nature. When you talk about local events, you are talking about subjects that your target audience is already interested in.

Assume that there is a lot of noise in your local community about a particular subject. People in your local area must be looking for content related to that subject. Therefore, as a local business, you must also try to contribute to the subject and become part of the noise. It is a great way to get yourself heard by your local community, and by natural extension, your local audience.

If you are a local business that’s looking to create a local content strategy, then you must look out for various local events, including the following.

• Sporting events
• Business conventions
• Global events
• Tradeshows
• Art shows and concerts
• Seasonal events
• Local ceremonies
• Networking conferences

While you create content about local events, make sure that you are adding local keywords in the content. It’s a good practice to do extensive keywords research to find the local keywords that you want to include in your content.

Also make use of social media discussions to find out about the trending topics in your locality. That will give you content ideas for your local content marketing strategies. Find out the trending Twitter hashtags, for example, and create content on that topic, while adding the hashtag also in the content.

You can then use social media platforms to promote your content to your local audience. The content can be used to engage with your local customers and increase your user base on these platforms.

As a local business, you must become part of Facebook Groups in your locality. From there you can find many content ideas, based on the general discussions happening on the platform. By writing about events and topics under discussion in these groups, you can create local content and get some additional traffic to your website.

For example, if you are a business in Kochi, you can write about events happening in the city. If an ISL game happens in JLN Stadium, then you can write about that game and drive traffic to your website, when people search for content on the ISL game.

Writing content about local events will also help you to stay in touch with your local audience and with the topics that matter to them.

Want to know more about how to use local SEO content strategy to drive more qualified local traffic to your website? Contact me now.

Aravind Ramesh is one of the best local SEO consultants in Kerala.